The culture embodied in advertisement and trademark is a type of subcultures which is attached to the main culture. Being the basis, the main culture is enriched and broadened by it.
广告商标文化是依附于主体文化的亚文化，它以主体文化为基础，又丰富和拓展了主体文化的内涵，因此它必然带着主体文化的深刻印记。
To realize their aims, they should adopt such perceptual strategies as design, trademark, package, price, advertisement and marketing, etc.
运用感性设计、感性商标、感性包装、感性价格、感性广告、感性销售等策略来实现目标。
A complete written advertisement is usually composed of headline, body copy, slogan, illustrations and colors, trademark, and brand name.
一条完整的书面广告通常是由标题、主体部分、标语、插图、色彩、商标以及品牌名组成。
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